Education
Ph.D 2023 – 2026
Universidad Autónoma de Barcelona (UAB)
Ph.D 2021 – 2022 (Interrupted)
Texas A&M University, Bryan-College Station, Texas, United States of America
M.A. March 2020
School of Advanced Studies in Advertising and Markeging (Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil
Work’s Title: What do you say you consume when no one is looking? A study on ethics and anonymity of narratives about consumption practices of Tor-network users
B.A. December 2016
School of Advanced Studies in Advertising and Markeging (Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil
ACADEMIC POSITIONS
Fundação Armando Alvares Penteado (FAAP)
Invited Professor
Texas A&M University
Teacher Assistant (T.A) August 2021 – August 2022
Course: Public Speaking
Escola Superior de Propaganda e Marketing – ESPM
Teacher Assistant (T.A) August/2018 – December/2018
Course: Games Project
Escola Superior de Propaganda e Marketing – ESPM
Teacher Assistant (T.A) February/2019 – July/2019
Course: Homo Ludens
Professional Experience
Head of Marketing Intelligence – Wonder – 2024 – Present
Freelancer Data Analyst 2018 – Present
ESPM’s funding February 2018 – March 2020
Bibliometric Analysis; SEO analysis; Scientific divulgation
Social Media Advisor – TV Cultura October 2016 – October 2017
Data Analysis; SEO; Social Media Analysis
Social Media Intern – TV Cultura February 2016 – October 2016
Copywriter
Academic Publications
Awards and Honors
Brazilian Society for Interdisciplinary Communication Studies (Sociedade Brasileira de Estudos Interdisciplinares da Comunicação). – 3rd place in Vera Giangrande Awards
Conference Proceedings
Baumgartner, L. P. (2018) Technology and State: ethical dimensions of the use of Free Software in public spheres, 7th meeting of graduate working groups – COMUNICON São Paulo, Brazil.
Baumgartner, L. P. (2017) Games and Experience: a method to analyze the interaction between player and game, Intercom Junior, Curitiba, Brazil.
Baumgartner, L. P. (2016) Role-Playing Game as an example of Magic Circle, 2 nd meeting of undergraduate working group – COMUNICON. São Paulo.
Baumgartner, L. P. (2016) In defense of RPG’s as games, São Paulo, Intercom Junior.
Expanded Abstract published in proceedings of conferences
Baumgartner, L. P. (2018) Actor-Network Theory in Communication Studies. II Student Journey of Communication Research, Brasilia, Brazil.
Abstract published in proceedings of conference
Baumgartner, L. P. Campos Junior, W. R. (2017) Games and Experience: the medium changing the gameplay. 2nd CONEC, Poços de Caldas, Brazil.
Conferences and Presentations
Baumgartner, L. P. (2022, June 1 – 3) Mapping the unknown: the cartographer in the Deep Web [Conference presentation abstract]. 9th biennal Surveillance & Society Conference of the Surveillance Studies Network, Rotterdam, Netherlands.
Baumgartner, L. P. (2021, October 29 – 31) To put a lipstick on a president: the external nationalism influences in Brazil. Global Fusion, Online Conference.
Baumgartner, L. P. (2019, October 23 – 25) Safety of Stability? Narratives on piracy and anonymity according to Tor-network users in Brazil. Piracy and Beyond: Exploring Threats in Media and Culture, Moscow, Russia.
Berimbau, M.M.R; Baumgartner, L.P.; Deliza, L. E.; What can the grasshopper teach us about consumption?. 2019, Poços de Caldas, 4th CONEC.
Baumgartner, L. P. (2018, November 21 – 24) Network for revolution: Actor-Network Theory and Briar application. 2018, XI Simpósio Nacional da ABCiber, Juiz de Fora, Brazil.
Baumgartner, L. P. (2018, October 8 – 11) Technology and State: ethical dimensions of the use of Free Software in public spheres, COMUNICON, São Paulo, Brazil.
Baumgartner, L. P. (2018, August 15 – 17) Actor-Network Theory in Communication Studies, 2 nd Student Journey of Communication Research, Brasília, Brazil.
Baumgartner, L. P. Campos Junior, W. R. (2017, October 30 – 31) Games and Experience: the medium changing the gameplay. 2nd CONEC, Poços de Caldas, Brazil.
Conferences and Presentations
Baumgartner, L. P. (2022, June 1 – 3) Mapping the unknown: the cartographer in the Deep Web [Conference presentation abstract]. 9th biennal Surveillance & Society Conference of the Surveillance Studies Network, Rotterdam, Netherlands.
Baumgartner, L. P. (2021, October 29 – 31) To put a lipstick on a president: the external nationalism influences in Brazil. Global Fusion, Online Conference.
Baumgartner, L. P. (2019, October 23 – 25) Safety of Stability? Narratives on piracy and anonymity according to Tor-network users in Brazil. Piracy and Beyond: Exploring Threats in Media and Culture, Moscow, Russia.Berimbau, M.M.R; Baumgartner, L.P.; Deliza, L. E.; What can the grasshopper teach us about
consumption?. 2019, Poços de Caldas, 4th CONEC.
Baumgartner, L. P. (2018, November 21 – 24) Network for revolution: Actor-Network Theory and Briar application. 2018, XI Simpósio Nacional da ABCiber, Juiz de Fora, Brazil.
Baumgartner, L. P. (2018, October 8 – 11) Technology and State: ethical dimensions of the use of Free Software in public spheres, COMUNICON, São Paulo, Brazil.
Baumgartner, L. P. (2018, August 15 – 17) Actor-Network Theory in Communication Studies, 2 nd Student Journey of Communication Research, Brasília, Brazil.
Baumgartner, L. P. Campos Junior, W. R. (2017, October 30 – 31) Games and Experience: the medium changing the gameplay. 2nd CONEC, Poços de Caldas, Brazil.
Events Organization
International Congress of Communication and Consumption (COMUNICON). São Paulo, Brazil: ESPM, 2018
Language Skills
Portuguese: Native
English: Fluent
Spanish: Advanced
German: Intermediate